Director of Medical Content Strategy & Healthcare Communications Expert
Masha Dowell
Creating powerful narratives at the intersection of medicine, media, and culture
about
Bridging Science & Storytelling
With 20+ years spanning laboratory science, quality assurance, and media production, I transform complex healthcare information into strategic content that drives measurable results.My unique background combines scientific expertise from leading organizations (LabCorp, Baxter) with strategic communications experience (WebMD, Disney, Duke Medical School). This rare intersection allows me to create medical content that maintains scientific integrity while engaging diverse healthcare audiences.Professional Background:
- Healthcare Communications: WebMD, Medscape, Duke
- Media Production: The Walt Disney Company, IndieWire
- Quality Assurance: Calibrate Inc., Pharmavite, Baxter International
- Laboratory Science: LabCorp, National Genetics InstituteEducation:- MA, Media Psychology, Fielding Graduate University (in progress) - BS, Agricultural Science, North Carolina A&T State University- Standardized Patient Training, Duke University School of Medicine
CORE EXPERTISE
- Medical Content Strategy - Developing comprehensive content plans for healthcare organizations that align with business objectives and audience needs- Scientific Narrative Development - Transforming complex medical information into compelling stories that educate and engage- Healthcare Communications Leadership- Directing cross-functional teams to execute complex medical content initiatives- Regulatory Compliance- Ensuring content adheres to FDA, EMA, and other healthcare regulatory guidelines- Diversity in Healthcare Communication - Creating inclusive medical content that resonates across diverse populations
SERVICES
- Strategic Content Development - Create scientifically accurate healthcare content for diverse audiences, from medical professionals to patients-Cross-Functional Team Leadership - Direct content initiatives requiring collaboration between scientific, creative, and business stakeholders-Healthcare Narrative Consulting- Help organizations tell their healthcare stories more effectively while maintaining scientific integrity-Medical Communication Training - Develop programs that help scientists and healthcare professionals communicate more effectively-Content Regulatory Review- Ensure medical content meets compliance requirements while remaining engaging and effectiveCurrently Available For:
- Director-level opportunities in medical communications
- Healthcare content strategy consulting
- Medical narrative development projects
- Speaking engagements on healthcare communications
How I Add Value to Organizations
My background in both laboratory science and media production enables me to translate complex scientific concepts into engaging content that resonates with target audiences.Ensuring Scientific Accuracy
With experience at LabCorp, the National Genetics Institute, and Baxter, I maintain rigorous scientific standards while creating accessible healthcare narratives.Providing Cross-Industry Insights
My diverse experience across the pharmaceutical, healthcare, and entertainment industries brings unique perspectives to content strategy and development.Navigating Regulatory Compliance
My quality assurance background ensures content meets FDA, EMA, and other regulatory requirements without sacrificing engagement.Developing Patient-Centered Content
My experience as a standardized patient at Duke Medical School provides invaluable insights into creating healthcare content that addresses patient needs and concerns.Selected Publications & Projects:
- "Rapid Reperfusion Therapy in Acute Ischemic Stroke" (Medical Publication)
- Standardized Patient Training Materials - Duke Medical School
- Medical Accuracy Advisor - "This is Very Important" (Recognition by LA Mayor Bass)
- "Beyond One Drop: Kamala Harris and the 2024 Presidential Narrative" (Author)
